Gadget Tech: Moocall
In this day and age of a more mobile and connected world, isn’t it great what people are coming up with to make our lives easier? Living in Southwest Nebraska, we see many cattle on a daily basis. This just had to be shared. Enjoy!
Is This Text-Message Alert System for Pregnant Cows the Design of the Year?
London’s Design Museum has revealed its 76 nominees for Design of the Year 2015.
This year, as the Design Museum noted in a press release, many of the nominees share “the desire to harness new technologies to solve long-standing problems.” One such nominee is Moocall, an Irish birth-monitoring gadget that alerts farmers when cows are in labor. Since awards like Design of the Year can seem as reductive and subjective as the Oscars, it’s refreshing to see a prominent design institution highlight a solution to a specialized problem that’s otherwise invisible to the public, despite having a far-reaching impact on the farmers of the world.
Moocall noninvasively hooks onto the tail of a pregnant cow (unlike more invasive cow birthing monitors) and sends a text message to the farmer when the cow’s about an hour away from giving birth. Dreamed up by farmer Niall Austin, Moocall was designed to free farmers from keeping vigil over pregnant cows and to help increase live births and farm profitability. The device, which the company says can be shared among 50 to 60 cows, uses 3-D motion sensors, algorithms, and an embedded roaming M2M SIM card that claims it can pick up even weak network signals.
Austin said that cow labor can be as hard to predict as human labor and sometimes requires farmers’ supervision. Moocall says that cellphones can be set to recognize the Moocall number and recommends setting a specific ringtone for Moocall alerts, particularly for those that arrive overnight.
Although Austin designed the device for the cows at his County Offaly, Ireland, farm, he hopes to tap into the cattle markets across the U.S., Canada, and South America.
Moocall, which says on its website that it was “designed by farmers for farmers,” was created with help from Irish technology partners Motech Engineering and Dolmen. They noted that on-the-farm prototyping helped them to shape the design and build a device strong enough to stand up to harsh elements and “counter the cow’s natural curiosity to eat, lick and crush the Moocall units.”
Original, full article can be found at: http://www.slate.com/blogs/the_eye/2015/02/24/
